The campaign was slated to be retired in 2007, and replaced by a retread of the 1990s campaign focused on children, but fan response to Apple and CinnaMon helped them remain as the mascots. Due to legal troubles, Bad Apple's antagonistic nature was dropped Apple and CinnaMon were then portrayed as highly competitive friends, both getting into the bowl. Labeled as Apple Jacks Adventures in print advertising, the commercials focus on CinnaMon upstaging Bad Apple by reaching a bowl of Apple Jacks before he can, in spite of the apple's attempts to stop him. After each commercial, the group of children would pose for a group Polaroid of the entire group.Īs of 2004, the marketing mascots are a care-free Jamaican cinnamon stick named CinnaMon and an accident-prone apple named Bad Apple. The commercials took place in such normal kid hang-outs as the at school, garage, ballet class, the kitchen and such. The shift toward marketing cereals directly at children signaled the growing recognition of children's influence on family purchases. The slogan for this campaign became 'We eat what we like'. Starting in 1992, there was an advertising campaign that featured children expressing their enjoyment of Apple Jacks, regardless of its lack of apple flavor. During this time, the Apple Jacks jingle became an integral part of the ad campaign: 'A is for apple, J is for Jacks, Cinnamon-toasty Apple Jacks!' This campaign was retired in 1992. Their reign lasted for twenty-one years, making them the most well-known Apple Jacks mascots and most universally associated with the cereal in the public's memory. The commercials featured the children singing and tumbling around.

In the late 1960s the box depicted an 'Apple Car' with pieces of cereal for wheels.Īround 1971, the official mascots became 'The Apple Jacks Kids', a simplistically drawn animated boy and girl duo.

The first Apple Jacks mascot in the 1960s was ' Apple Guy', a figure made from cutting a face onto an apple and applying a hat and pieces of cereal for eyes. In 2012, Apple Jacks was brought to Canada in a Limited Edition box. The latest (limited) edition, in 2010, are Apple Clones, with red pieces shaped like apples. More recently, Apple Jacks has introduced New Apple Jacks 'Crashers' – a unique cereal piece that replicates a mid-2007 advertising execution when mascots Bad Apple and CinnaMon were accidentally fused together. On December 8, 2003, as part of a marketing promotion, the orange jacks remained Os but the green jacks were Xs for a while (actually, 'jack' shaped, from jumping jacks, the campaign was made as adults made the cereal make 'more sense', as with the flavor), and in summer 2005 the green jacks were figure-8s (double Os) for a period of time. In 1998, O-shaped green pieces were introduced. Originally, all Apple Jacks cereal pieces were orange and O-shaped, although they have become brighter and more orange colored over the decades. The product is described by Kellogg's as a 'crunchy, sweetened multi-grain cereal with apple and cinnamon.'

In 1971 the name 'Apple Jacks' was put into action by advertisers. as 'Apple O's' in 1965 after being invented by William Thilly, a member of Delta Upsilon Technology Chapter and now a professor at MIT.

Lays new Chicken & Waffles, Sriracha, & Cheese Gar.Apple Jacks is a brand of cereal produced by Kellogg's and targeted mainly at children.

Will You Jump For Jumpin' Jack Doritos?!.

In a world where there's a mascot for everything, it was only a matter of time before the Cinna-Mon, and his golden eyebrow piercing, made his way into our homes. The wind is still blowing as palm trees and other Jamaican cinnamon sticks are playing the steal drums behind the parents, who are now having a good time, and another cinnamon stick presents them with some fruity adult beverage. The kid's eyes light up as a giant Cinnamon Stick with dreadlocks and a Jamaican hat pours bowls of this new cereal down for the children. When all of a sudden from the breezeway a gust of warm air blasts into the kitchen, the curtains flail back, Dad's paper bends towards his face as Mom's hair is flying backwards, then you hear 'AHHHHHHHYYYYYYYYY TIRED OF DA SAME OD BREK FAST MON? TAKE BREK FEEST TO A WHOLE NOTHER LEVEL STAR' and in comes Kellogg's mascot for the new cereal Cinnamon Jacks. The two kids, a boy and a girl, look at each other, their disappointment visible as they slowly grab a fork and go to take a half hearted bite into the prepared food. Mom walks around from the counter with plates filled with pancakes and places them in front of the children. Dad sipping a coffee, acknowledging the children's joy over his morning paper.

It's a standard family breakfast setting, mom at the sink, making pancakes, smiling as the children run in with their book bags sitting down, excited for the breakfast to come.

Apple jacks cereal stick